DIGITAL BOOK 2009:
An eBook Stimulus Plan for Publishing

Workshop Agenda
(as of 05/08/09)

 
 

Monday, May 11th, 2009   (1:30 - 5:00 PM)

The McGraw-Hill Auditorium, 2nd Floor
1221 Avenue of the Americas - New York City


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Digital Book 2009 workshops are designed to be group discussions. IDPF encourages you to bring
your issues, questions to pose and to interact with IDPF members and leaders in the industry
.

Track 1:   eBook Production, Workflow and Metadata
     
1:30 - 3:00 pm   EPUB 101
    Introduction, Overview EPUB Components, EPUB "Reading System", EPUB Container, EPUB Content, EPUB FAQs, EPUB Adoption, EPUB Continuing Development and Futures...plus Demonstrations
     
Discussion Leader   Garth Conboy: eBook Technologies Inc., President
     
3:00 -3:30 pm   Workshop Networking Break
     
3:30 - 5:00 pm   Different Ways to Create EPUB
    Learn from production specialists "Best Practices" for production of EPUB from your publishing workflows. This workshop will feature demonstrations of several desktop publishing tools and production routines to automate their eBook production.

Demonstrations will include Adobe InDesign CS4, Direct from XML, 3rd Party Software from Quark or InDesign, HTML to EPUB and others.
Discussion Leader   Keith Fahlgren: O'Reilly Media., Product Technology Engineer
    Nick Bogaty: Adobe, Sr. Business Development Manager, Digital Publishing
    Todd Eckler: NorthPlains., Executive Vice President
    Liza Daly: Threepress Consulting, Owner
    James Macfarlane: Easypress Technologies, President
    Nathaniel Hoffelder: MobileRead
     
     
Track 2:   Sales, Marketing, & Business Development
     
1:30 - 3:00 pm   Dispelling Myths Surrounding Digital Content Distribution
   

This practical session will cover the complete digital content distribution workflow and lifecyle for distributing eBooks including EPUB file formats.  Learn from leading distributors and retailers on how to upload, complete catalog data, and other steps to enable distribution and sale from online eBook retailers.

Attendees will learn how leading online services enable management and resale of EPUB titles into several channels. 

     
    Tyler Ruse: Ingram Digital, VP and General Manager, Content Solutions
    Erica Lazzaro: OverDrive, Inc, General Counsel
     
3:00 -3:30 pm   Workshop Networking Break
.  

 

3:30 - 5:00 pm   eBook Business Models and Strategies
    Get a comprehensive overview of the basics of eBooks including business issues driving ePublishing, business characteristics, business models, areas of experimentation, challenges and trends. Each of these aspects will be considered across trade, higher education, reference and STM publishing. We aim to provide valuable insight for every attendee - even the most expert!
     
Discussion Leader   Ken Brooks: Cengage Learning, Senior VP, Global Production & Manufacturing
    Leslie Hulse: HarperCollins, Vice President of Digital Business Development
    Cynthia Cleto: Springer Science + Business Media, Global Manager for eBooks
     

 

VIEW CONFERENCE AGENDA

 

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