Tuesday, May 25, 2010

Jacob K. Javits Center
New York, NY

IDPF Digital Book 2010 will be a one-day educational conference that gives attendees the opportunity to network with global leaders in publishing and technology. Learn about  the latest trends in the digital publishing industry through expert panels and in-depth demonstrations and case studies. Included are workshops on the EPUB standard, eBook production, workflow, and best practices.

Conference Sessions Include:

8:00 - 8:30 am * Registration and Continental Breakfast
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8:30 - 9:00 am * Welcome to the eBook Revolution
 

Our opening session will include greetings from the leadership of the International Digital Publishing Forum and Chairmen for Digital Book 2010. This introductory session with review a many notable eBook events of the past year and the impact of the IDPF EPUB standard in the market. The welcome will also include a review for the format for the day’s sessions and workshops. Learn how every attendee can plan to learn from about business, technical, production, and related digital book and content issues while networking with many industry leaders.

  George Kerscher: IDPF President, DAISY Consortium, Secretary General
  Garth Conboy: IDPF Chairman; eBook Technologies, Inc., President
  Michael Smith: IDPF, Executive Director
  Steve Potash: Conference Moderator, OverDrive, CEO
   
9:00 - 9:45 am * The Global Digital Book Community: Success Stories from Around the World
  eBooks are providing publishers, booksellers, device manufacturers, data carriers and many entrepreneurs from all corners of the globe with innovative ways to connect readers with the materials they seek to read and enjoy. Listen to a select group of digital book leaders demonstrate the international success eBooks and the IDPF EPUB standard is enjoying on screens large and small, near and far.
  Tyler Ruse: LibreDigital, Sr. Director, Solution Consulting
  Daihei Shiohama: Voyager Japan, Head of International Business
  Michael Tamblyn: Kobo, Inc., EVP Content, Sales & Merchandising
   
9:45 - 10:30 am * Taking the “Agency Model” Out for a Spin: New eBook Rules of the Road for Publishers
  Major American trade publishers have adopted new “Agency Model” terms of sale for their eBooks by retailers and other booksellers. What created this change in the market and how the Agency Model differs from “eBook wholesale terms” will be discussed by leading digital distributors and eBook resellers. You will learn about the new eCommerce requirements to resell Agency Model eBooks. Learn about how eBook resellers and digital book distributors are adapting to this evolving business model.
  Erica Lazzaro: OverDrive, Inc, General Counsel
  Bob LiVolsi: BooksOnBoard, President & CEO
  Andrew Weinstein: Vice President & General Manager, Retail Solutions Ingram Content Group
   
10:30 - 11:00 am * Networking Break
   
11:00am - 12:30 pm * Workshop Sessions: Two Simultaneous Tracks to choose from
   
  Track 1: EPUB Production
   
11:00am - 11:45 am * EPUB Boot Camp: Learn How to Produce eBooks in the Industry Standard
  EPUB is the open standard for eBooks that provides your titles and content access to hundreds of reading devices, software programs and apps. This workshop will provide the hands-on steps and programs to get started utilizing the IDPF file format that is the industry standard. You do not need to be an XML expert of technical guru to get started with preparing your titles to use EPUB and taking advantage of the outlets looking for your EPUB titles.
 
  Garth Conboy: eBook Technologies, Inc., President
  James McFarlane: Easypress Technologies, CEO
   
   
11:45am - 12:30 pm * Advanced EPUB Best Practices: Updates from the eBook Frontlines
  EPUB is an open set of file and technical standards that accommodate a wide range of publishing materials including support for complex layout and design. EPUB also supports customization that can transform your eBook title into much more than an electronic version of the printed page. This workshop will provide information on how experts are using the IDPF industry standard to create complex layout and design eBooks plus extend their titles to connect with the Web and utilize multimedia within their titles.
 
  Jan Palmen: Innodata Isogen, Senior Vice President of Publishing Services
  Nick Bogaty: Adobe, Sr. Business Development Manager
  Eric Freese: Aptara, Solutions Architect
   
  Track 2: eBook Sales and Marketing
11:00 - 11:45 am * Promote & Sell
8:00 - 8:45 am Every week new online booksellers and other retailers are seeking to add eBooks as a new category of digital media product they want to sell their customers. Consumer device manufacturers are also announcing a series of new eBookstores using apps built into their eReading devices and Smartphones. This workshop will provide information from leading EPUB distributors on how to grow your eBook sales by getting your titles into the catalogs of online eBookstores and distributors promoting eBook sales into institutions such as libraries, schools, and corporate knowledge centers.
 
  Margaret Harrison: OverDrive, Inc., Publisher Relations
  Andrew Weinstein: Ingram Content Group, Vice President & General Manager, Retail Solutions
   
11:45am - 12:30 pm * The New Editor/Author Relationship: Think Digital First & Create Powerful eBooks
  eBooks are an important source of revenue for all authors and publishers. This workshop will share issues and practices used by authors and publishers to maximize the opportunities to leverage the eBook edition from the early parts of the process. This open forum session invites all publishers and authors to bring their questions and concerns. Learn how to make the most of the process and develop eBooks that compliment the print and online campaigns to promote the success of your titles.
  Malle Vallik: Harlequin Enterprises, Ltd., Director Digital Content & Social Media
  Jim Abar: PreMedia Global Creative Services, Editorial Director
   
12:30 - 1:30 pm * LUNCH BREAK
   
1:30 - 2:15 pm * EPUB Enhanced, Interactive & Connected
  eBook content authored in the IDPF EPUB standard is not limited to text and images. Publishers and developers are integrating into EPUB titles audio, video, animation, and a growing array of interactive educational content. This session will include updates to the EPUB standard and how readers will interact with eBooks utilized enhancements that take titles far beyond what print could ever offer.
  Peter Brantley (Moderator): Internet Archive, Director of BookServer Project
  Garth Conboy: eBook Technologies, Inc., President
  Liza Daly: Threepress Consulting, President
   
2:15 - 3:00 pm * Predictions for IDPF Digital Book 2011 and Beyond (devices, apps, and platforms)
  While Kindle, Sony Reader, Nook, iPhones, and iPad have brought eBook reading to the forefront of the consumer electronics world this year, hundreds of new devices, business models, and supply channels will be competing for their share of the billion dollar book market next year. These will include next generation Smartphones, netbooks, tablets, and other media devices and innovations in screen, battery, and access models. This session will present a few new entries competing for eReading consumers and why they believe their platforms and products will be in the winning column for 2011 and beyond.
  Matt Shatz: Nokia, Head of Content Relations, Entertainment SGA
  Corey Podolsky: Vice President of Strategic Partnerships for enTourage Systems Inc
  Peter Balis: John Wiley & Sons, Director, Digital Content Sales
   
3:00 - 3:30 pm * Networking Break
   
3:30 - 4:15 pm * Digital Magazines & Newspapers: New Models for Ad-Supported Publications
  Many new eReading products are providing larger screens and formats that are providing attractive options for daily news and periodicals for electronic reading. This session will provide an update on devices and content and how newspaper, magazine and digital newsstand operators are extending their publications to become interactive, customized, and the business models for advertising that will drive their growth.
  Kiliaen Van Rensselaer: Skiff, Chief Marketing Officer
  Jeanniey Mullen: Zinio, Chief Marketing Officer
   
4:15 - 5:00 pm * DRM Update and Copyright Protection in the Market
  Copyright protection utilizing DRM remains a requirement for many publishers, authors, and categories for both fiction and non-fiction eBook materials. On the other end of the spectrum publishers and authors are also experiencing market growth and success by offering DRM-free titles. This session will provide an update on new business models and issues involving copyright protection for digital book titles in the channels.
  Stephan Thomsen: Attributor, General Manager
  Ronald Schild: MVB Marketing, CEO

 

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