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Dear IDPF Members,
I am pleased and privileged to respectfully submit my name for the open IDPF
Board of Director position.
As an organization representing the interests of many stakeholders throughout
the publishing value chain, the IDPF should feel very confident about its
achievements in expanding the awareness and adoption of EPUB as a production,
trading and workflow standard for e-books. The IDPF should also be commended for
its efforts to fuel innovation in the e-book marketplace, which has consistently
yielded reported amazing e-book sales growth opportunities and the continued
development and commercialization of new electronic reader devices and business
models that are radically changing the publishing business in many ways.
Innovation, change, diversity and growth represent a winning formula for our
industry, which, despite growth in some segmentations, continues to face
numerous challenges as result of the global economic environment. And while we
continue to innovate, change and diversify our legacy methods for doing business
to achieve growth and mitigate economic risk, despite the continued positive
emergence of proprietary and non-proprietary e-book business models, we should
also realize and appreciate how our publishing industry can still benefit from
its adoption of consensus-based standards for the identification, cataloging
discovery, trading and reporting of digital content.
As a member of the International ISBN Agency Board of Directors, the
International ISTC Agency Board of Directors, the ISNI Founding Member
Consortium, the BISG Identification and BISAC Committees, and an active
participant in the development of new and emerging standards for the
identification, cataloging, discovery and trading of content, authors,
publishers and products, I believe that it is imperative that the IDPF and its
member stakeholders make a concerted effort to work more collaboratively with
the ISO Information Services standards community to ensure that adoption and
utilization of EPUB is aligned with all of the stakeholder interests throughout
the value chain.
Over the past two years, I have been fortunate to head up Bowker’s Identifier
Services business unit, which includes the U.S. ISBN Agency and several other
ISO-Standards registration agency operations. During my tenure, while I continue
to appreciate the innovation and successes associated with digital content and
e-book business models for which EPUB has played a key role, I have also been
forced to reconcile and resolve numerous conflicts and disruption throughout the
supply resulting from the abandonment of identification and meta-data standards
for provisioning and exchanging critical bibliographic and rights management
information as part of the adoption and use of EPUB. Admittedly, while supply
chain standards such as ISBN and ONIX for Books that we, as a consensus-based
industry have relied on for the purposes of business stability, are somewhat
“imperfect” in their structure, application and use within select e-book
business models and workflows, as the e-book industry continues to amorphously
evolve as a whole, it will be critical as stakeholders with common interests to
work together to unify and evolve these standards that have served our industry
for decades. As a potential member of the IDPF Board of Directors, I believe I
can fairly and positively contribute to these important initiatives.
Biography and Experience
I
am a seasoned digital marketer, technologist and product development
specialist with over 14 years of digital publishing, e-learning, interactive
multimedia and web-based application development, marketing communications,
public relations and advertising experience. In my current role, and as part
of the strategic development and commercialization process for all of
Bowker’s new digital product offerings and Identifier Services, I am
intricately involved in the strategic research, development, business model
validation and specification output processes, all which leverage new web
2.0, semantic web technologies and cutting edge programming languages. Prior
to joining Bowker, I served as General Manager, Electronic Media for
Advanstar Communications’ Life Sciences Group. In this role, I worked
collaboratively with continuing medical education (CME) leadership,
editorial, sales and technology teams to advance Advanstar’s strategic
focuses on interactive promotion, market intelligence and e-learning. My
accomplishments include the successful commercialization of
ModernMedicine.com, an leading interactive clinical decision support and CME
portal for physicians and healthcare professionals, and helping to develop
and position Advanstar’s successful ACCME accreditation initiatives for
cme2. Before joining Advanstar, I served as Executive Vice President at CPR
Strategic Marketing Communications, a full-service healthcare/pharmaceutical
marketing communications agency, and led the development of numerous
award-winning online applications and web sites for pharmaceutical and
healthcare organizations. I have also published numerous articles and
chapters on e-business, digital publishing and related topics.
Thank you for your consideration of me as a potential Board member. We
continue to support the IDPF 100% and look forward to an exciting 2010!
Regards,
Andy Weissberg
Vice President of Identifier Services
Bowker
www.bowker.com
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