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Dear IDPF Members,
I would greatly appreciate your
vote to return me to the IDPF board. I remain dedicated to serving consumers in
the digital arena and believe my voice on the IDPF board would further the
growth of all of our digital initiatives.
The IDPF is a vital organization in this fast-growing arena. We are at a
critical juncture as digital publishing is reaching the “regular” consumer. The
IDPF has developed and lead the global acceptance of EPUB. Just as importantly
it needs to envision the future and be the leader in spearheading all aspects of
digital publishing, including the needs of readers, publishers and writers.
Harlequin Enterprises Ltd. is in a unique position as a publisher because it is
a destination brand for customers in both the print book and eBook worlds. Not
only do we publish our entire frontlist in eBook formats every month (over 120
titles), we have digitized significant portions of our backlist, and also
created several digital-only Harlequin brand extensions. In October we announced
the creation of a digital publishing house, Carina Press, which will launch in
2010. Our customer is a woman who has embraced eBooks in order to enjoy the
benefits of electronic reading and, as a result, is an eBook maven.
How do we reach more readers? How do readers navigate the murky waters of
multiple formats and devices? How can authors become comfortable with their
editorial being delivered in an electronic format and understand issues and
opportunities around DRM, text to speech, mobile apps, and enhanced eBooks to
name just a few.
These are the questions I consider every day.
I am a reader, a writer, an editor and a digital publisher. As the Director of
Digital Content & Social Media, I bring a brand and consumer perspective along
with the very practical experience of being in the trenches launching and
managing an eBook program and now a digital publishing house. Multiple formats,
metadata, xml are not my natural bailiwick, but they help or hinder the customer
experience, which is my focus. Let me share with the IDPF these three key
strengths:
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being a leading eBook publisher
with diverse and interesting insights about how digital can transform the
publishing industry
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being a publisher with a deep
and rich understanding of the consumer, especially the female perspective
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having the experience of how to
bring the power of the brand to digital.
I look forward to serving all of
our needs as an IDPF Board Member.
Thank you.
Malle Vallik
Director Digital Content & Social Media
Harlequin Enterprises Ltd.
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